AI Founder Weekly

Jack Ellis: why pay $15/month for your software?

Jack Ellis asked why anyone would pay $15 a month for software they could plan, build, host and patch themselves. It is the week's "software is dead" argument with a price tag attached.

Real money

Jack Ellis asks why he would pay $15 a month for your software

Jack Ellis posed the question founders selling small subscriptions least want to hear: why pay $15 a month when you can plan, build, review, host, launch, scale, secure, patch, monitor and debug it yourself? He gave no example and no numbers, just the list of everything a buyer would now be taking on.

Jack Ellis
@JackEllis
X
Why would I pay $15/month for your software when I can plan, build, review, improve, host, launch, scale, secure, patch, monitor and debug it myself?
Oct 13, 2026 · View on X

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Stolen playbooks

levelsio got Windows XP running inside a tweet

levelsio ran a Windows XP emulator inside an X post, playable by tapping it, and followed up to say it works. You drag the mouse to move it because X Player does not allow pointer lock, and it is desktop only for now. He calls it a non-commercial preservation project under his computer museum.

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What changed under us

Isenberg says every app built around humans clicking gets rethought

Greg Isenberg argued we have not processed the size of the shift: every app, job and business designed around a human doing the clicking is about to be rebuilt. His framing is that for 40 years computers were cars we had to drive, and now they are chauffeurs. No products, numbers or examples came with it.

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Founders building with AI, every day. Real revenue, real pricing, real launches and what they would redo. No hype sludge. Every number links out.