Isenberg says apps built around human clicking get rethought

Greg Isenberg posted that we have not fully processed how big the current AI shift is, and that every app, job and business built around humans doing the clicking is about to get rethought.

GREG ISENBERG

@gregisenberg

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for 40 years computers were like cars where we had to do all the driving, and now they’re becoming chauffeurs where we just say where we want to go.

His image for it is driving. For 40 years, he says, computers were like cars where we had to do all the driving. Now they are becoming chauffeurs where we just say where we want to go.

That is the whole post. No product, no number, no customer example, no timeline. Treat it as a founder's framing rather than evidence, because that is what it is.

Why a framing like this still matters

If the clicking goes away, a lot of quiet assumptions go with it. Seat-based pricing assumes a human in a seat. Onboarding flows, dashboards, empty states and the entire craft of making a screen easy to use all assume somebody is looking at the screen and deciding what to press next. A chauffeur does not need a better steering wheel.

Isenberg is not alone in pointing at this. We covered levelsio saying software is dead and that normies are already building their own, which is the same claim pointed at a different part of the stack. Those are both predictions from people with an audience, not measurements.

The closest thing to a measurement we have seen recently came from Vercel, where Guillermo Rauch reported 60% of deployments are now agentic, up from 3% in January. One company's deploy logs are not proof that every app gets rebuilt, but they are at least a number moving in the direction Isenberg is describing.

The business read is that nobody in the sources has shown what the rebuilt version of an app actually looks like or what it charges. So the useful thing to do with a post like this is not to agree with it. It is to ask which parts of your own product only exist because a person was going to click on them, and what you would charge for if that person stopped.